I’m a strategic, results-driven marketing leader with over a decade of experience building and scaling high-performing go-to-market functions in B2B SaaS, GovTech, and manufacturing.
Greenhaus draws inspiration from the humble greenhouse—a time-honored tool for nurturing and kickstarting growth.
Through Greenhaus I partner with organizations to design and implement sustainable growth systems through strategic advisory services, technology implementation, and GTM execution.
I'm currently for hire for full-time, fractional, or contract engagements.
I’ve always been a builder. Growing up with entrepreneur parents, I witnessed firsthand the rollercoaster of growing a business—the wins, the losses, and all the gritty details in between. It gifted me a wealth of experience and a passion for big challenges.
I've been lucky to channel this passion and my curiousity into a career. I've had the incredible opportunity to work in many roles, across industries and functions, with some of the smartest and thoughtful people in the game.
After our CRO’s departure, I took on an expanded role to lead a cross-functional team of marketers, sellers, and account managers through a shift from "growth at all costs" to profitable, efficient growth. Despite challenging market conditions we maintained bookings growth, improved sales velocity, and nearly doubled ROI on growth capital.
Missing the pace of SaaS, I joined mySidewalk in 2019 to build their marketing function. Together, we established an engaging brand, implemented a modern tech stack, and built a skilled team of product, content, and growth marketers. Despite global disruptions, we still drove 7x growth in organic traffic and increased marketing's pipeline contribution from 0 to 50%.
After the success of our product development work, I had the opportunity to lead operations for the entire Coneqtec portfolio. Here I learned there's more than one way to grow, focusing heavily on implementing modern technologies for purchasing, inventory management, and production operations that improved overall efficiency.
Simultaneously, I lead our efforts to expand globally, overseeing an 800% increase in total sales from exports and earning honors at the 2018 Mid-America Trade Summit.
At CivicPlus, I was introduced to modern, agile product development practices and began to wonder: what if we applied software PM principles to manufacturing? This question led me to build a product management practice at Coneqtec (“Construction Equipment Technologies”), where I adapted market research, feasibility practices, and product marketing systems to build a product-led growth engine. product development into a growth engine, launching 5 new products driving double-digit year-over-year growth.
Fresh out of college, I joined CivicPlus to lead marketing strategy. I launched new products, developed prospecting and targeting strategies, ran multi-channel campaigns, and built the company’s first marketing and RevOps engine.
During the early SaaS boom I worked with Infoition (acquired by IgniteTech), managing a team of analysts crafting syndicated news products for political offices and Fortune 500 companies.
ALONG THE WAY I'VE LEARNED A UNIVERSAL TRUTH
Growth doesn't happen by accident.
We can't control every variable, but we can always give ourselves our best shot. Real, sustained growth is the result of thoughtful planning, diligent effort, and more than a little bit of luck.
That's why I believe in systematic go-to-market practices. I take an integrated approach that breaks down silos, equips teams with strong marketing foundations and shared knowledge, and leverages cutting-edge technology to go further.
DON'T TAKE MY WORD FOR IT
Some kind words from some very smart people.
“Adam gets you to think in new ways. He is a strategic, visionary thinker and partner who balances the needs of the business, product, and customer in authentic ways that stay true to the spirit of the brand. His deep understanding and guidance within AI-driven markets are invaluable—especially as we dive head-first into the future.”
“Adam spearheaded many critical initiatives to scale our operations, improve our communication, grow our brands, and drive profitability. Adam has a high EQ and relates well to colleagues, customers and vendors alike. He has excellent communication skills and is highly motivated and organized. He embraces challenging situations and the opportunity to create a positive outcome. We will be hard pressed to find a replacement that can fill all the roles Adam filled, but we wish him the best and continued success in the next chapter of his career.”
“As our Marketing Strategist at CivicPlus, Adam was never afraid to push the envelope and challenge our organization to reach beyond its integrated marketing strategies and traditional thinking. While many of his concepts were high-level -- with goals of significantly increasing marketing effectiveness to boost sales -- Adam always came to the table with detail and action plans capable of delivering the strategies that he advocated. I worked with Adam over the course of several years and know that his creativity, hands-on experience and willingness to dive into the details and execute on his big-picture ideas will serve him exceptionally well throughout his career.”
“Adam is a strong asset to any team or organization. I have found him to be innovative, intelligent, creative and pragmatic. He is able to take a complex issue and break it down into key points so that the ultimate objective may still be achieved - and also make it such that it may be more easily communicated for others to buy-in and commit to the needed process and action steps. Adam is one of those rare individuals who can conceive of an idea, create a plan for bringing that idea to fruition and develop a way to implement the idea throughout a team, department, division and/or organization.”
A BIT MORE ABOUT ME
When I'm not online, I'm probably outside.
I’m an avid runner (I know 😁), cyclist, footballer, outdoorsman, and lover of all things nature.
My partner Sisilia and I live in a mid-century project in a little enclave inside Wichita, Kansas with our two dogs, Woody and Gordo.
We love dinner parties, good food and drink, and a thriving arts scene. If you need recommendations for a visit, hit me up!
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